Although recorded music remains the goal of every musician and singer, the market for recordings isn’t nearly as lucrative as it once was.
Today, recorded music is merely the calling card which leads to better revenue streams – live performances, publishing and merchandising.
And since recorded music is just the memorializing of a live performance, it is the on-stage live performance that is the most important aspect of any musical career.
Having spent over 40 years working solely in the area of live performance, I believe that this is where the young musician and singer needs to focus.
And there's no way to get that done faster than one-on-one stage coaching based on Larry's forty years in the live performance arena.
It helps a great deal to teach some important concepts before the aspiring artists step onto the stage. The first thing is the possibility - imagining that becoming an entertainer is possible. And then enrollment - believing that they can actually learn something. I bring up these concepts because learning how to be an entertainer is a labor of love. If you don’t love it, it’s hard to do the labor.
There are people who would rather tell the student where to stand and how to move. But that’s not really what matters. That’s compliance and control. Doing something WITH an enrolled individual, one who is eager to go with the concepts of possibility and enrollment, is a hundred times more effective than doing it TO them.
I utilize the classic 20-30 minute showcase as the template to work on initially, because every singer/songwriter needs one anyway, so why not have that all set in place – something to offer up to an industry audience whenever asked. Be prepared.
I take clients through every aspect of what they will need to do to make their stage show successful – from song arrangements, to set list strategies, to mic techniques, to between-song patter, to wardrobe, and all of the other minutiae of putting together an entertaining showcase.
Discussing song set-up story visuals with San Diego-based singer/songwriter Dawn Mitschele